Trojan Horse

Google updated their iOS Gmail app today with some cool new tricks. Now when you access links in messages that include Map links, YouTube videos or Chrome links they will open directly in the app if you already have it installed. This is yet another step for Google to take over the iOS platform, each Google app on iOS is an incredible experience and now they are creating links between them that keeps you within the Google experience. Google is taking over the mobile experience in both an overt way through Android and a backdoor way through iOS. They say that anytime someone uses the internet Google makes money, now they are trying to make that true of the mobile experience. I for one can't wait to see what happens in two weeks when Google unveils there new ideas at Google I/O 2013.